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Transportation Review | Thursday, July 02, 2026
Fleets have started seeing vehicle washes as a workforce-related issue rather than just another task to accomplish. Instead of hiring more people for routine vehicle cleaning, many fleets started looking at ways to automate it because of the difficulties associated with recruiting and maintaining stable crews of vehicle washers. This change alters the sales discussion for the manufacturers of automated fleet wash systems.
Vehicle washing does not receive as much attention as maintenance or route planning do. But many fleets operate a number of buses, vans and other kinds of delivery vehicles which require routine cleaning. Failure to perform scheduled washes will lead to the poor condition of the equipment as well as to complications related to the scheduling.
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The manufacturers of automated fleet wash solutions are facing a new type of a challenge now. The questions they hear from the clients are very different from those asked a few years ago. It is more important to know how automation can help in reducing the need for certain staff rather than talking about the characteristics of the washing equipment itself.
These changes mean that equipment sellers may no longer rely solely on the technical features of the machines. The buyers want to know how many people are required to use this or that equipment, how intensive the training is going to be and what difficulties they may experience when it comes to maintaining and using it.
Some potential clients may face a dilemma too. They want to minimize the necessity of hiring certain kinds of workers. At the same time they understand that automation means additional challenges related to handling the equipment and planning of its maintenance.
At the same time the manufacturers should deal with the different expectations of their clients. Municipal fleets, logistics companies and transportation businesses all start thinking about automation from different angles. For example, one fleet wants to solve the problem of stable working schedules for the crews while the other fleet aims at standardizing washing procedure at several facilities.
As a consequence, the process of purchasing becomes consultative. Procurement team asks numerous questions about implementation and support and those companies which ignore these concerns will not be able to succeed even if their equipment meets the requirements.
In addition, there is the issue of time. Many fleets cannot afford the disruption of vehicle wash operations caused by the long installation of new equipment. This means that manufacturers should demonstrate how automated solutions can be installed and used without causing problems.
These changes will also influence the process of product development. Companies which paid attention to such aspects as speed and capacity of the wash system should pay more attention to its ease of use. The priorities of buyers have changed due to the labor issues.
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